# Notes from a PMM

Actionable insights, case studies, and expert advice to help early-stage founders create compelling sales collaterals that convert enterprise prospects.

[Featured ## How to Build a Sales Enablement Program from Scratch: A Step-by-Step Guide for B2B Startups A practical 30/60/90-day sales enablement plan for B2B startups with 3-15 reps, lean budgets, and no dedicated enablement function. Jun 21, 2026 · 16 min read Read article](https://rampkit.co/blog/how-to-build-a-sales-enablement-program-from-scratch)
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07 Posts
[AI Search ### Why Your B2B Content Isn't Showing Up in AI Search Why B2B content can rank well on Google but still disappear from AI answers, and what to look for when fixing AI search visibility. Karthik Pasupathy · Jun 17, 2026](https://rampkit.co/blog/why-your-b2b-content-isnt-showing-up-in-ai-search)[Content Marketing ### B2B Content Marketing for SaaS: A Revenue-First Strategy for Lean Teams A revenue-first B2B SaaS content marketing strategy for lean teams, connecting positioning, buyer intent, content architecture, distribution, conversion, and measurement. Karthik Pasupathy · Jun 11, 2026](https://rampkit.co/blog/b2b-content-marketing-strategy-for-saas-growth)[Product Marketing ### Product Marketing for B2B SaaS Startups: How to Build a PMM Function Without Hiring One A founder-friendly guide to product marketing for B2B SaaS teams that need stronger positioning, messaging, sales enablement, and buyer-stage content without hiring a full-time PMM. Karthik Pasupathy · May 29, 2026](https://rampkit.co/blog/product-marketing-for-b2b-saas-growth)[Product Positioning ### Product Positioning for B2B SaaS: How to Position Your Product So Buyers Choose You A practical guide to product positioning for B2B SaaS teams, showing how sharper market clarity improves messaging, content, sales conversations, and pipeline. Karthik Pasupathy · May 17, 2026](https://rampkit.co/blog/product-positioning-for-smarter-marketing)[Founder-led Sales ### 4 Essential Sales Collateral Every Early-Stage Founder Should Have Sometimes, the difference between a 3-month and 3-week sales cycle isn't your product. It's having the right sales collateral ready. Here are 4 essential sales collateral pieces every early-stage founder needs to close enterprise deals faster. Karthik Pasupathy · Oct 6, 2025](https://rampkit.co/blog/essential-sales-collateral-for-early-stage-founders)[Founder-led Sales ### When Early-Stage Founders Should Hire Their First Salesperson and Marketer Hiring sales and marketing too early often backfires. Smart founders wait for two key milestones: product-market fit and $1M ARR with a clear scaling path. Until then, strengthen your founder-led process—don't replace it. Karthik Pasupathy · Sep 11, 2025](https://rampkit.co/blog/when-to-hire-sales-and-marketing)[Announcement ### As a Product Marketer, I Can’t Watch Another Great Product Die Technical founders have three options for enterprise sales materials: freelancers who don't understand enterprise needs, agencies at $10K/month, or DIY at 2 AM. Rampkit fills the gap—professional sales collateral built for founder-led sales at $4K. Karthik Pasupathy · Sep 4, 2025](https://rampkit.co/blog/why-i-built-rampkit)

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