Content partner for B2B software companies
Every piece of content we create is grounded in positioning, messaging, and narrative strategy — so it ranks, resonates, and converts.
"Working with Karthik was incredibly easy. He took the time to understand our product, how it works, the market we operate in, and the people we're trying to reach. That understanding came through in the content he created. It resonated with our audience and felt like it was written by someone who truly knew them."
Starting from $699/month
Ongoing content partner embedded in your go-to-market. The same product marketing depth whether you need a single project or a monthly retainer.
Project-based engagements also available. Both models include the same product marketing depth.
We help you at every stage.
From getting found to getting chosen, we create content grounded in product marketing strategy.
Discovery
Blog content optimized for SEO + AEO
Thought leadership that builds founder/brand authority
Content strategy aligned to how buyers search and evaluate
Product positioning and messaging refinement
The outcome we deliver.
Content that fills pipeline, not just a blog
Every piece tied to positioning, buyer journey, and competitive context.
Minimal founder involvement
Give us a brain dump; we develop the brief and execute.
Your product story, clearly articulated
Messaging that communicates differentiation, not features.
Authority that compounds
Blog content, thought leadership, and SEO that builds over time.
Sales materials that close
Decks, one-pagers, and case studies that move deals forward.
Why choose Rampkit?
More depth than a freelancer, more execution than a consultant, more affordable than an agency or full-time hire.
10 years of in-house experience
Hi, I'm Karthik Pasupathy, founder of Rampkit. I bring in a decade of product marketing and content experience from the best enterprise leaders and early-stage startups.
Product Marketing Depth
Not generic content. Every piece is built on positioning, competitive context, and a narrative strategy tailored to your buyer.
Strategy + Execution
We don't just hand you a strategy deck. We develop the brief, write the copy, design the assets, and deliver publish-ready content.
Cost-Effective
Senior-level product marketing capability without the $120K+ salary, 3-month ramp time, or management overhead of a full-time hire.
Built for B2B Software
A decade of in-house experience across Zoho, Freshworks, and early-stage startups — we understand your buyer, your market, and your sales cycle.
How We Compare
See why B2B software companies choose Rampkit
 | Content Agency | Freelance Writer | Full-Time Hire | |
|---|---|---|---|---|
| Product marketing depth | Varies | |||
| Content execution | ||||
| Develops the brief | ||||
| Pipeline-focused | Varies | |||
| Cost | From $699/mo | $3K-15K/mo | $500-2K/mo | $100K+/yr |
What you get from Rampkit
Content and strategy that covers the full buyer journey — from discovery to conversion.
Blog Content & Thought Leadership
DiscoverySEO-optimized posts, AEO-ready content, and founder-led thought leadership that builds authority over time
Website Messaging & Copy
ClarityHomepage, landing pages, and product pages that communicate differentiation — not just features
Sales Enablement Assets
ConversionPitch decks, one-pagers, case studies, and competitor battle cards that move deals forward
Positioning & Narrative Strategy
FoundationProduct positioning, messaging frameworks, and strategic narrative development that underpin everything
Who is it for?
If any of this sounds familiar, we're built for you.
B2B software companies
You've built a strong product but the market doesn't see it yet. Your website, content, and sales materials don't reflect the depth of what you've built.
Pressed to establish authority
You're competing against well-funded players with louder brands. You need content that positions you as the expert — not just another vendor in the space.
Running a lean team
You don't have a product marketer or content lead in-house. You need senior-level capability on demand — without the cost and ramp time of a full-time hire.